Passion Got You Started. Now It’s Time to Build Something That Lasts.
Learn the 10 costly mistakes most tourism entrepreneurs make—and how to finally move beyond them.
If You’re Struggling to Get Noticed, Get Bookings, or Get Ahead—You’re Not Alone
You’ve created something meaningful—a cultural tour, a local restaurant, a heritage museum, or other tourism or hospitality business experience rooted in your history and community. But no matter how powerful your product is, it feels like the industry keeps overlooking you.
You're tired of being invisible.
You're tired of doing everything alone.
You're tired of surviving instead of growing.
The truth? It’s not that your product isn't good enough. It’s that you may lack the knowledge required to best position your business for growth and success in our complex industry.
What You’ll Learn Inside This Free Resource
The 10 Mistakes Stalling Your Tourism Business Growth isn’t just a list—it’s a roadmap. In this comprehensive and practical guide, you’ll learn:
- Why passion alone won’t grow your business—and what to do instead
- How to become visible and discoverable to travelers and industry partners
- What “trade-ready” really means—and what tour operators expect
- How to stop doing it all yourself and build meaningful partnerships
- How to shift from surviving year-to-year to scaling with a sustainable plan
You’ll walk away with specific tools, frameworks, and a self-assessment system to evaluate where you are and what your next steps should be—starting today.
A Better Future for Your Business Starts Here
Imagine what would change if your business had structure, strategy, and support.
Imagine getting emails from domestic and international tour operators as well as travel agents who are ready to book your services.
Imagine confidently pricing your offerings, knowing exactly how to pitch, partner, and grow.
That’s what this guide is designed to help you achieve.
This isn’t theory. It’s based on real-world experience, working alongside hundreds of tourism and hospitality entrepreneurs and professionals just like you.
Why Download This Now?
- Because you’ve worked too hard to stay stuck
- Because you deserve to understand how this industry works—and how you can succeed in it
- Because every mistake you keep making is costing you time, money, and momentum
- Because real growth starts when you stop doing it alone
Fill Out the Form to Request Your Free E-Book
Get unstuck! Take the first step toward building the tourism business you deserve.
(Please check spam folder if e-book does not appear in your email from DTA Support)
This Guide Is For You If:
- You own or manage a local tourism or hospitality business, cultural institution, or artisan experience
- You want to grow but feel stuck, overwhelmed, or invisible in the market
- You’ve never had formal business training but are serious about making your work sustainable
- You’re ready to move beyond guesswork and start building with clarity
- You're based locally but want to do business globally
This guide is not for you if:
- You’re looking for shortcuts or instant results
- You’re not open to learning and taking action
- You don’t believe in the power of partnership for business growth
- You are not interested in tapping into global markets to reach international customers
Our Win-Win Guarantee
This eBook is free, but your time isn’t. That’s why it’s packed with value, tools, and insights you can apply right away. If you don’t walk away with a clearer understanding of what’s holding you back—and what to do next—you haven’t lost a cent. But if you do? You’ll gain a new perspective, a clear plan, and a path forward.
Meet the Author – Stephanie M. Jones, MBA
Stephanie M. Jones, MBA is a global thought leader in tourism marketing & development, business coach, and a champion for underrepresented small and micro-entrepreneurs (SMEs) in the travel & tourism industry. Over the past 12 years, she’s launched multiple award-winning sustainable tourism and cultural heritage tourism initiatives that use tourism as a tool for economic empowerment and social equity. She is the former CEO of Cultural Heritage Economic Alliance (CHEA), current CEO of Disrupt for Change, founder of the Diversity Tourism Academy and executive producer and host of "The Necessary Disruptor" Podcast.
As a seasoned social entrepreneur, marketer, and a respected consultant to global travel brands, destination marketing organizations, and tourism boards, Jones develops programs that bridge the gap between community-based tourism and the mainstream travel trade. Her initiatives have helped local, tourism and hospitality businesses become better positioned to grow scalable, sustainable, and profitable businesses—without compromising their identity or culture.
Recognized by Travel + Leisure, Journey Woman, TravelPulse, and the UNWTO, Jones brings unmatched expertise, deep industry knowledge, and a relentless commitment to leveling the playing field for underrepresented tourism & hospitality SMEs in the global travel & tourism industry.
Take the Next Step: Become a Member of the Diversity Tourism Academy
Once you’ve read the guide, don’t stop there. Join the Diversity Tourism Academy and unlock full access to:
- A complete library of tourism marketing and development courses
- A private online networking community of tourism professionals
- Monthly tips, templates, and tools to help you market and grow your business
- Exclusive opportunities to connect with trade partners, mentors, and funders
Membership starts at just $249 per year, based on your annual revenue. Or, join for as little as $24.99 per month. You’ll gain access to a powerful support system built specifically for businesses like yours.
Fill Out the Form to Request Your Free E-Book
Get Unstuck! Take the first step toward building the tourism business you deserve.
(Please check spam folder if e-book does not appear in your email from DTA Support)
