This course is designed for small & micro enterprises (SMEs) in tourism, museum professionals, aspiring entrepreneurs or anyone interested in understanding the global travel & tourism landscape. Whether you're just starting out or looking to grow in the industry, our course will equip you with essential knowledge to help you navigate the global travel & tourism industry.

• We will explore the overall structure of the travel and tourism industry.
• You will learn how the various sectors—like airlines, hotels, tour operators, and attractions—all come together to create seamless travel experiences.
• You will learn who are the major players driving the industry, from government agencies to global organizations.
• We will look ahead at the trends and forces shaping the future of travel.

You'll become a part of a supportive community of industry peers, gain access to our comprehensive, growing library of courses covering tourism marketing, cultural heritage tourism and other industry-specific education. Access industry networks and resources. Gain access to education you can apply in your business or career.