This course is designed for museum leadership and professionals who want to attract more tourists to their museums. Whether you're a small local museum or a large national institution, this course will provide valuable insights into the tourism market.

You'll gain knowledge about tourism marketing and travel trade, how to become positioned as a tourism supplier, and how to partner with tour operators to drive new visitors and revenue to your museum. You'll learn how to leverage your museum's unique offerings to stand out in the competitive tourism market. The course combines theory with practical strategies you can start implementing immediately.

You'll become a part of a supportive community of industry peers, gain access to our comprehensive, growing library of courses covering tourism marketing, cultural heritage tourism and other industry-specific education. Access industry networks and resources. Gain access to education you can apply in your business or career.