This course is designed for tourism & hospitality SMEs, local artisans, cultural museums, aspiring entrepreneurs, travel advisors, tourism & hospitality professionals and others interested in the travel trade. Whether you're a start-up or growth stage business, newcomer or existing industry professional, you'll find the content insightful and valuable.

You'll gain an in-depth understanding of travel trade works, learn about the roles of different players, and learn strategies for small & micro enterprises in tourism and cultural museums. You'll also get insights from real-world case studies and success stories.

You'll become a part of a supportive community of industry peers, gain access to our comprehensive, growing library of courses covering tourism marketing, cultural heritage tourism and other industry-specific education. Access industry networks and resources. Gain access to education you can apply in your business or career.