This course is designed for anyone interested in tour product development. Whether you're an aspiring or existing tour operator or cultural museum looking to enhance your product development skills, this course will provide valuable insights and tangible strategies for designing and launching your tour products.

You will learn the essential steps of tour product development, with a special focus on forming strategic partnerships with local suppliers, domestic and international buyers. The course covers everything from conceptualization to marketing your tour product.

You'll become a part of a supportive community of industry peers, gain access to our comprehensive, growing library of courses covering tourism marketing, cultural heritage tourism and other industry-specific education. Access industry networks and resources. Gain access to education you can apply in your business or career.