Limited funding. Rising costs. Growing expectations. Meanwhile, tourism dollars often pass by the very institutions that preserve truth-telling stories of democracy, civil rights, and cultural heritage.
It’s time to change that.
This free, high-impact eBook is your guide to making tourism work for your mission—not against it.
How to clarify your museum’s tourism value and stand out to purpose-driven visitors
Low-cost, high-impact mission-driven based strategies
Ways to design meaningful visitor experiences that generate revenue and return visits
Proven tactics to diversify income while staying rooted in your cultural mission
How to build local partnerships and become part of your region’s tourism economy
Directors, marketers, curators, board members, and staff at small or underfunded museums and heritage sites
Cultural institutions and archives in historically underrepresented communities
Leaders looking for practical tools to grow, sustain, and protect their work
Tourism isn’t about selling out. It’s about inviting more people into your story—and giving your site the resources to keep telling it. This eBook will show you how to align your mission with market opportunities in a way that’s ethical, strategic, and sustainable.
Enter your email below and get instant access to When Mission Meets Market—plus exclusive tools and updates from the Diversity Tourism Academy.
Stephanie M. Jones, MBA is a global thought leader in tourism marketing & development, business coach, and a champion for underrepresented small and micro-entrepreneurs (SMEs) in the travel & tourism industry. Over the past 12 years, she’s launched multiple award-winning sustainable tourism and cultural heritage tourism initiatives that use tourism as a tool for economic empowerment and social equity. She is the former CEO of Cultural Heritage Economic Alliance (CHEA), current CEO of Disrupt for Change, founder of the Diversity Tourism Academy and executive producer and host of "The Necessary Disruptor" Podcast.
As a seasoned social entrepreneur, marketer, and a respected consultant to global travel brands, destination marketing organizations, and tourism boards, Jones develops programs that bridge the gap between community-based tourism and the mainstream travel trade. Her initiatives have helped local, tourism and hospitality businesses become better positioned to grow scalable, sustainable, and profitable businesses—without compromising their identity or culture.
Recognized by Travel + Leisure, Journey Woman, TravelPulse, and the UNWTO, Jones brings unmatched expertise, deep industry knowledge, and a relentless commitment to leveling the playing field for underrepresented tourism & hospitality SMEs in the global travel & tourism industry.
If your museum is ready to attract more visitors, generate steady revenue, and stay rooted in its mission—this is the next step.
Enroll in the “Tourism Marketing Readiness for Museums” course, offered exclusively through the Diversity Tourism Academy. This course is designed for small cultural museums and heritage sites—especially those in underserved communities—who want to strategically leverage tourism to build revenue, resilience, and relevance.
Inside the course, you’ll learn how to:
This isn’t theory—it’s a roadmap tailored for museum professionals navigating real-world constraints with purpose and urgency.
Tourism isn’t just a revenue stream—it’s a strategy for impact.
The “Tourism Marketing Readiness for Museums” course will help you make that strategy real.
➡️ Join the Diversity Tourism Academy today and take the first step toward a stronger, more visible, and financially sustainable future.
[Insert enrollment link]
Your museum has a story worth traveling for. Let’s make sure the world knows it.
Get started today before this once in a lifetime opportunity expires.
